My designs are laid out correctly as my fonts were neatly placed within the columns that I created in InDesign so that my articles looked neat and were easy to follow rather than just being placed anywhere, I made sure that my images were neatly spaced out and tried not to make the same mistake as the last time I created a magazine layout where I had some spacing between some images that needed to be fixed so I tried to keep the same spacing between each image I used. I used smart guides within InDesign to make lining things up more accurate that what it would be if I had just used my eyes to gauge where to put the images, logos and text so the smart guides really helped with that, alongside using the smart guides I also used rulers to help make things accurate as I was able to line things up ever more accurately by using them so both of those tools in InDesign helped me to make my magazine look tidy and professional.
I feel that I choose suitable typefaces for my magazine as they were sans serif fonts because I knew that I needed to make sure that my font was readable for my audience because my magazine would be useless if I had used a serif font that had lots of swirls in the font then depending on the kerning of the letters it could confuse my audience because it could make the content of my magazine unreadable so by having a sans serif font it makes it easy for my target audience to read my magazine as well as avoiding any confusion regarding what the words actually say so I believe I chose the correct fonts for my magazine.
As said above I believe my fonts are readable because they’re in a sans serif font which is easily readable due to the font not being a serif font which would have meant that the font would have perhaps been confusing for my audience because as mentioned sometimes depending the kerning (space between letters) may cause the words to look like something else’s which could cause confusion of offend someone depending on the word plus if I used a serif font I feel that I would just be copying every other film magazine as they seem to use serif fonts so I felt that if I used a sans serif font that it would look neater and it would be easier for my audience to read so having said that I feel my fonts are appropriate and fit for purpose of being the font for my articles and magazine in general also I don’t think that I made any spelling mistakes within my magazine as I tried to catch as many of them as I could.
I think that finding my fonts went well because I did a small chunk of research with trying to finding something that I liked the look of for my magazine and I managed to do that so I think that went successfully the thing that I think didn’t go so well was trying to find a good size for my titles etc as I didn’t want them to be too big so that they were taking away from the article but nor did I want them too small so that they were not eye catching so I played around until I found a size that I thought worked well so whilst I struggled with it and didn’t think it went all that well I managed to find a happy medium in the end.
I think that if I was to do this again I would have my fonts set out better in terms of having a set for my magazine and then a set for my advertisements as I found that in the end I just stuck with the two fonts that I had used for my magazine and I feel that I should have found different fonts so that it would have been easier for my audience to differentiate between advert and content as I felt that I just should have had better fonts for my advertisements but other than that I think I did alright with choosing my fonts and applying them to my magazine design.
I feel that the designs I came up with for my magazine both in terms of illustrations and logo designs were suitable for my magazine because my magazine is a film magazine and the illustrations I drew were based off of the films I was reviewing also my logos that I created for my magazine also reflected my magazine as the logos were related to film as my main magazine logo that was placed within the masthead was based upon on an old film camera and my rating logo was a film reel, also my page numbers were related to the films I was reviewing so my images and logos were suitable for my magazine.
The designs I created were well made because I used references from the films I was reviewing so that I had clear references for the image I was drawing as well as an easier way of seeing the colours within the film so that I could roughly guess with my eyes as to what colours I needed for each part of the drawing, also my illustrations are in proportion because I made sure at the start to set my canvas to the correct size for an A4 page I then took the measurements and inverted them so that I had a A4 canvas on its side so that when I created my illustrations I knew that they were the right way up for my pages, also when I created my page numbers and logos I created them in illustrator so that they weren’t going to be blurry and they were vectorised so that no matter what size they were they still had the same details as what they would if they were bigger so I feel that my illustrations and logos were well made.
I always feel that there are improvements that could be made to my work as nothing is always perfect and I always feel that I could have something better or made the illustration look better but as an overall overview of a comparison to my previous assignments I think this assignment’s illustration and logos were better than the illustrations and logos I created for my first magazine assignment because I had a pre-made template if you like because I was just replicating the PlayStation magazine layout to some degree so this time having no template and going in blind to some degree I think enabled me to be more creative and try to create a layout that I thought was exciting was a challenge but also really fun but as I said there is always improvements to be made and I feel that I could have improved upon my layout in places but for a first time attempt at making a layout all by myself I thought I did ok also I thought that my illustrations and logos were a lot better designed than my magazine assignment at the beginning of the year (Unit 12) so even though there are improvements to be made and I would like to perhaps re-make it one day when I’ve improved my skills in graphic design as well as in the Adobe creative cloud suite it would be interesting to compare the two and see how far I’ve come.
I feel that my illustrations went well and I enjoyed practicing more in sketchbook pro with different brushes and seeing what effects they did and how I was able to get a slight painterly feel with my finished illustrations and I felt that my logos were designed effectively and fitted in well with the theme of my magazine. I felt that trying to combine my artists styles didn’t really work well because I feel that I should have done some more practice painting studies so that I had a solid art style that I could replicate easily for each illustration as I feel that I didn’t really combine my artists styles and instead just went with I wanted to do rather than sticking with my artists so that’s a big thing that I didn’t feel went well.
If I were to do this again I would have made sure that I followed my artists styles closely and actually did some more art studies to fully understand their styles so that I could apply the style mashup to my illustrations so that there was clear evidence of my artists styles within my work.
This is my final magazine in the link below:
I feel as though I could have tried harder to get my magazine fully finished as some bits aren’t complete and in the end I didn’t get to add in all of the bits I wanted to add so I was a bit disappointed that I wasn’t able to get my magazine completely finished but I was pleased that I managed to get a majority of it finished, I feel that if I had the software at home then I wouldn’t have run into the problem of my magazine not being completly finished as I wouldn’t have been able to work on my magazine outside of college hours I was also disappointed that I didn’t get chance to fix some of the errors that was in my magazine such as text of articles being butted right up against the pages and I didn’t know how to fix the problem so unfortunately couldn’t fix it and it looks horrible because of this but this is something I aim to learn from in future and I would love to sit down and re-make this magazine when I’ve learned more skills as well as got the software for my own use at home. I feel that I should have perhaps planned better for this happening and planned to get a bit of my magazine done each week so that I could have prevented this from happening so I covered myself enough that I could completely finish my magazine without any problems but again this is something I aim to learn from and take with me in future.
Adverts & artwork:
Magnificent 7 artwork:
Mad max art:
The book thief art:
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Here are all of my inital developed and final sketches for my magazine illustrations, page number logos, main logo, layouts and advert layouts.
- initial developed final for mad max art:
The imitation game initial, developed and final art sketches:
The magnificent seven initial sketches continued + developed and final sketches:
The book thief inital, developed and final art sketches:
Film first logos inital continued + developed and final logo:
Initial, developed and final layout cover sketches:
Initial, developed and final editor’s page sketches :
Iniital developed and final contents page sketches:
Initial developed and final contents page sketches:
Initial developed and final director bio sketches:
As an overall conclusion of all of my sketched designs I feel that some of them were repetitive in some places and that I feel I should have tried harder to be more varied with my designs so that I had more to choose from when it came to designing my magazine , especially with my developed designs on a few of my sketches the developed ones looked hardly developed and so I feel that I should have done more to develop them but that is something I want to work on improving in fture for when I get a job so that I can make varied sketches and let my client pick the best one but overall I’m pleased with how many designs I did.
Having reflected upon my research of both primary and secondary research I feel that my primary research was alright but could have been more detailed in terms of trying to gather more primary sourced research into what people might have wanted to see within my magazine as I tried to gather different answers from both my class mates and some people on social media but I wish that I’d got more responses than I did as I feel that if I tried to get more responses then I would have had a varied approach to what sort of content I could have put into my magazine and I think that way it would have been better because then I wouldn’t have had to guess what my audience would want to read even though I thought what I included in my finished magazine was geared towards to everyone within my target audience but I just wish I had more of an all-around viewpoint but what I did receive I thought it was good feedback but just not enough but that’s something I would have changed and made sure I had plenty of if I was to do this assignment again. I feel that I could have took more primary sourced photos of magazines especially of other film magazines (such as Total film etc) so that I could have had different layouts from printed magazines other than just having primary sourced photos of Empire’s inside I would have to had inside images of Total film and SFX so that I could see how they laid out their designs so that I had more inspiration for my magazine layout.
My secondary sourced research was good as I used a variety of sources that enabled me to conduct better research than the time that I did unit 12 (which was my magazine unit where I got to replicate an existing magazine but change the content) as I feel that having done more of an extensive search on magazine history and found out a lot more about the magazine history of England and how we became introduced to them and how now we have lots of different magazines that cover a variety of hobbies or interests, I also found that from finding secondary sourced research I was able to find film magazine layout designs that I used for inspiration for my own magazine layout design. I also found out information on the artists I researched for my art for my magazine so the internet aided me in that research as I was able to find plenty of information about my artists and used that to my advantage to understand what my artists create and a little bit of background to them which I found useful because I got to learn about different art styles which I thought were interesting and fun to look at.
The sources that I used for my research were appropriate because I feel that they related to my topic of magazines I kept all if not a large majority of my research was focused on that topic alone with just my artist research being a piece of research that didn’t fit in with my magazine research was my artists research and my audience analysis but they were vital to my research so that I understood different art styles that I could have used in my magazine as well as understanding my target audience so that my content fitted in with that age range.
There wasn’t any bias within my research as I aimed to keep all of my research to the same theme of magazines so that I didn’t go off track, the only times I did was to find my artist research as well as to do some typography research but other than that I didn’t stray from my main focus of magazine based research also I feel that my research wasn’t bias because I tried to find both positive and negative magazine research so I feel that whilst I could have probably looked at more examples of bad magazine layouts as well as some examples of bad typography so that I had some negative designs to compare to positive ones as well as to compare them to my design so that I could have seen what I could have improved upon in my design sketches to make my magazine more interesting.
The context of my assignment, which is to create a film magazine, positively affected my research because I was able to find sources for research easily without any problems and I had a wide variety of sources that I could have picked from to aid my research so I was able to gather plenty of sources from both the internet and primary research so all in all I thought I had lots of options available to me for my research.
I learned a lot from doing my research for example I learnt a lot more about the history of magazines in England and how all of that history led up to the magazine’s we have today that are varied in content and size. I also learned about different artists that I’d never knew about until I did my art research, some artists I’d seen in passing but never really followed as such and I found it interesting to learn about typography artists as their work was varied and different in comparison to previous typography artists whose work was mostly line based. I also learned about writing a target audience analysis for my own company as such rather than an already existing magazine company so it was fun to try and think about what who my audience were and what their ages might be and so it was fun to discover what I thought my target audience was. Finally, I learned about writing my own film articles as I’d never done article writing before aside from doing it in my first assignment of my second year at college as that assignment was a magazine assignment so to re-visit article writing was fun and I enjoyed writing my articles and writing about some of my favourite films.
My research influenced my design work as I’d gathered a lot of different magazine layout designs so I used different elements from those magazines for my own layout design also by doing artist research I was able to find art styles that I could have used for my art that I wanted to create for my magazine. By doing some research on the history of magazine’s in England I was able to learn a lot more about how magazines were started in England and how occupational based magazines were favoured instead of hobby related magazines until much later where they started popping up here and there which eventually led to the sort of magazines we have now that are hobby or interest based so overall, I learned a lot whilst doing my research on different bits and bobs that aided my finished magazine.
I think that if I was to do this again I would have tried to get a more rounded response from people regarding what they would want to see in a film magazine or what they feel would interest them the most so that I had a better understanding of what people of different ages/demographics would want and so I could understand my target audience more. If I were to do this assignment again I would have tried to have more primary sourced photos of magazine pages so that I had more that I could have had more magazines to look at to compare and see how different magazine companies create their layouts so that I had more to use for when it came to designing my final magazine design but other than that I think that I wouldn’t change any of the sources I used for my research.
I thought finding my research went well as I had a lot of varied sources to help me with getting the information I needed that would aid me in creating my magazine and because I was creating a magazine it was easy enough for me to find the research I needed or wanted to find as a magazine is probably a popular search term also a lot of people have jobs as magazine layout designers or art directors so that enabled me to find more information on magazine interiors, also with magazine’s being able to be brought in most if not all stores (both big supermarkets and smaller shops) so by having that information available to me it made it easier for me to gather different magazine layouts that aided my magazine creation. Finding artist was easy because there are a variety of art dedicate websites where artists post their work so it was easy for me to find my artists and write about them and their art so all in all I found that finding my research went really well due to the topic of my assignment but what I felt didn’t go so well was my primary sourced research because as mentioned I feel that I could have done better to gather more photos of film magazines and also to gather more feedback from people of what they might have wanted to read within a film magazine but other than that I thought most of my research finding went well.
Peter Popken- http://www.peterpopken.com/index.htm
Peter Popken is a concept artist who resides in Germany, he started off as a freelance artist for industrial and architectural designers. After he graduated in 1994 he spent seven years in different animation studios as a storyboard artist and visual development artist. His career started in 1996 and he has since then worked on a variety of games and films, some of his film titles include films such as; V for vendetta, Mission impossible, avengers, Thor, Fantastic beasts and where to find them and many more. Popken holds a diploma in visual arts and communication and holds lectures at various film schools and events.
Looking at this piece here;
I really like the detail in this piece I love the details in the buildings and the entire scene, Popkens style focuses on realism and is smoothly rendered with very little looseness in terms of lines, everything is neat and lined up correctly, I love the colour palette that’s been used for this piece as I the warm tones of the sky compliment the cool (pale blue) tones of the buildings and also the normal buildings add hints of colour throughout the piece which really lifts it up and stops it from being to washed out with the cool tones that are heavily used within the piece.
I like that way Popken’s manages to convey a sense of movement and brings the piece alive with all of the people on the boat it and the flock of birds really adds to the piece, also like the hints of colour that come from the people on the boat as the additions of blues and reds also adds more pops of colour to the overall piece, I love the lighting and how the warm sky casts soft yellow lighting across the buildings and how the rope that connects to the mast casts soft shadows across the buildings that are closest to the boat, I like how the buildings are shaded and how each side of a building has its own shade of colour rather than just a few shades for each building, I like that the buildings closest to the sun’s direction are the buildings that get cast in a warm orange tone which then spills across the other buildings in subtle faint streaks. I love how every building has windows and even the buildings that are furthest away from the viewers eyes have windows and that to me shows dedication, not only to the film but to the artist himself as he’s willing to put details in even the smallest of things that to some people it may not be a huge thing but taking the time to add detail to the windows makes the piece uniform in terms of style and also adds to the overall piece because if he’d just blocked the windows in roughly and then the rest of the painting had all of these tiny details then the windows were just there then I think it would make the piece look off if that were the case and less epic that what it already is in my opinion. I also like the addition of the tiny puffs of smoke coming from the chimneys of the building as it adds to the overall ‘aliveness’ of the piece and makes it look like that no only are their living people but the houses are alive as well.
I really like Popken’s style I love his attention to detail and creating balanced colour palettes that have pops of colour here and there rather than focusing on distributing colour everywhere and I would love to try this out and perhaps combine his style with the other artists I have yet to discuss to see what I could do, maybe I could try a minimal colour palette and see where it took me when combining this with other artists, either way I really like his work and would love to try to combine different elements together to see what worked and what didn’t.
Aaron Griffin- http://aarongriffinart.deviantart.com/
Aaron Griffin is a freelance digital artist who resides in England, he creates digital portraits of different people and shows his process of doing so through YouTube speed paints and small step by step tutorials that can be found on his DeviantArt page.
Looking at this piece here;
Griffin’s style is very painterly and reminds me of a classical painter as the style he has is both rough in the sense that you can still see many of the brush strokes but it’s also smoothly rendered out in places which gives contrast to the piece which is something I really like, also I really like the colours that Griffin has used as they’re bright and colourful and the tones of pink/orange really work well with the blue tones of the background and Hardy’s shirt as blue and orange compliment one another.
I really like the level of detail within the piece, a good example of this is shown in Hardy’s hair and beard as whilst the colours are blended together slightly you can still see some of the brush strokes which make out individual hairs within his beard, also his hair also has the same texture as his beard in the sense that the general his hair seems to be made up of one solid colour and then detail is added with a smaller brush to add the illusion of single strands of hair that build up the texture as well as realism to the piece, another thing I really like about the detail is the detail in the colour variations in Hardy’s face in the way that the colours vary slightly around areas such as his nose, neck etc where the lighting would catch the skin and make it brighter as the tissue in our bodies emits light and our tissue absorbs light but the absorption of said light leans towards the red within the colour spectrum and so therefore when we place our hands close enough to a light it makes parts of our fingers glow a red-y orange colour so whilst in the painting its not a really strong glow a subtle pink colouring is seen on Hardy’s face (eg: nose, forehead, cheeks) and neck which shows that the lighting affects the skin and adds a subtle colour change to the face and this is a another amazing detail that’s added to the piece. Other details that I like about the piece include the subtle addition of wrinkles to his forehead as well as the loose painterly background, I like that it’s plain and doesn’t have much detail.
I think that having looked at Griffins art I would like to try and use his painterly style within my paintings as I really like his style and it looks really cool and I think it would be an interesting style to try out so I really want to mix Griffins style with the other artists I’ve mentioned here and see what I come up with in terms of style.
Maciej Kuciara- http://www.kuciara.com/
Maciej Kuciara is a concept artist for film who resides in Los Angeles, he has had a variety of clients that range from companies such as Disney, Dreamworks, Riot games, Warner Bros, twentieth century fox, Naughty Dog and many more. Kucaira has worked on many films such as Captain America: Civil war, Kong: Skull Island, Jupiter Ascending, X-men: Days of future past and many more films. Kuicara also has a section on his website for tutorials where individuals can buy his tutorials for as little as $3. Kuciara also hosts and is the creator of a art podcast show called Art Cafe, he is also the founder of learn squared which is a online course service that offers individuals the chance to sign up to one of the sites paid memberships and then the individual can choose a course and learn from some of the industry’s best as they give others the knowledge and skills that they learned to get where they are today.
Looking at this piece here:
I really love the detail in this piece (I know I’ve said it a lot but the artists I’ve looked at all have amazing attention to detail) I really like the colours as well as how the painting has a mostly neutral colour scheme with a lot of colour coming from the cars as well as the people’s clothing and the letterbox that can be seen in the background as well as the apple logos on the windows so colour comes in from all different angles and contrasts against the dulled out colours of the huge wave that’s rolling in from the right hand side as well as the dulled out palette of the apple building.
I really love how dynamic the wave looks as it comes crashing in at the right hand side of the painting, love the force it has behind it like an unstoppable force raging through a city, I really like the texture of the wave and how it’s been painted with the different texture brushes to make the wave spray look different in the way that it has volume to it and builds the wave up more. I also like how Kuciara has created a sense of panic within the scene as the people are painted as mid-run whch adds an emphasis to the fact that they’re all desprately trying to run from the wave that’s about to come crashing in, also love the motion blur that’s added to the people as it adds to the panic of the piece.
Emil Bertell– https://www.behance.net/EmilBertell
Emil Bertell is a tyopgraphy artist who resides in Turku, Finland, he started designing typography in high school and he later studied graphic design at the university of art and industrial design in Helsinki and in 2007 he started his freelance career and in 2009 he joined Myfonts.
Looking at this piece here;
I really like this piece I love that the words are formed from the background and that there isn’t any lines that make them but the background helps to emphasize the areas of the words such as the middles of the letters O and A as well as the bits that help to define the curves of the letter S by doing this it aids the viewer’s visual perception of what they’re looking at as whilst there aren’t any lines to clearly show the letters, because we’re constantly looking at letters and have been since we were small, the individual’s brain doesn’t need much help in deciphering the font so that the person who is viewing the piece can easily read what the words are supposed to say.
I really love the detailing of the all the different elements that make this piece up from the flowers to the feathers, mountains and boat, it all looks very detailed and something that is very visually appealing to me as it’s different than more typography which is usually just drawn font and this is something different, I don’t think this could work as a type face for writing a book or magazine for example, because I think it would be difficult to read and all of the background elements would need to be able to line up perfectly when typed out but for titles or maybe illustrated drop caps I think this would work really well as something like that.
I think that I would really like to try and use this style within my magazine as an illustrated title for each section maybe implementing different themes from each individual film that I want to cover within my magazine so for example for Mad Max I could create the film title and then from there illustrate different bits from the films so maybe some guns or explosions and bits and pieces that make the film what it is or just iconic props or things that stick out in the film and then combine those things into a similar style to Bertell’s mixed in with the other typography artist’s I discuss below and I think it would work well and hopefully make the article or section I’ve written about much more exciting to look at.
Jon Contino– http://joncontino.com/
Jon Contino is a varied art studio which is owned and run by art director Jon Contino, the studio is based in New York (Contino’s home state) and is a studio who has worked on a variety of projects for a variety of companies such as Coca-Cola, Nike, Ford, Jack Daniels, Riot games and many more companies. Contino founded his own menswear and accessories company called CXXVI clothing company, contino is involved in a lot of the projects that are sent to his studio as he is an art director, his inspiration comes from his wife and daughter as well as his home state New York.
Looking at this piece;
I really like this typeface that was created for the animated film ‘The book of life’ which featured day of the dead themed characters and was a Romeo and Juliet romance filled with comedy and style. I like the type face because it shows that type faces don’t have to be elegant and fancy the type face can be block-y or plain but have some stylistic elements to it that make it unique, for example because the film is based around the day of the dead and so the typeface that Contino created is based upon that theme as the font isn’t just plain it has nods to the style with it’s subtle curves which when comparing it to other Mexican styled fonts I can see the Mexican theme within the font and I really like it because it’s it’s quirky and fun and would appeal to it’s target audience which is young children.
Yvette Yang is a font designer as well as a creative director who is from korea but resides in Paris, Yang is a creative director for Atelier Lannelounge which is a fashion brand which was created by Yang after being inspired by her mother in law who lived in France in the 50s/60s and brought Yang inspiration from her clothing and general way of life which kick started the company and now is a successful fashion brand in Paris.
Looking at this piece here;
I really like this font, I like it because it’s different and it’s something that I haven’t seen done before, the font was created when Yang discovered that images of legs or arms, bags, shoes etc could be looked at like letters and so with this new idea she found magazines and started cutting bits out and formed the various legs and arms into letters and created an alphabet like in the example above. Yang has done this since 2007 now and creates different fonts based off of pictures that would come out in either summer or winter in a fashion magazine so each alphabet is different and is never the same twice which is something I really like, I like that it’s hand crafted out of paper rather than created on a computer as it gives the designs a more unique feel to them as they’re created differently than say a font that’s created on a computer on illustrator say and the placed into a font creation software to be finalized into a final workable font or a hand drawn font that’s created in the same way as a digital font, Yang’s font is created by sticking parts of pictures together so that they form the letter in a collage and that’s what makes the process of this font unique I think. I really like the colours and how the colours of the skin are almost the dulled out colours of the font but then the colours and patterns of the clothing are what brighten up the letters of the font I also like the way that everything is layered on top of one another in a collage.
I just really like this font and would love to try this out digitally maybe making everything in illustrator or Photoshop and making the letters out of elements from each film that I want to discuss within my magazine and put those bits together like a collage to create each individual letter I think this is something that would be a fun style test and is definitely something I want to try.
How will this research benefit me?
This research will benefit me because now I have a wide variety of artists who’s style’s I like and want to try and experiment with for my magazine illustrations and titles for my articles or different sections of my magazine, this research will help me with this and also allow me to try new things out and see where it takes me.
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It’s nice that. (2013). Designer Yvette Yang creates a typeface using the trends to emerging from every bi-annual fashion season. Available from: http://www.itsnicethat.com/articles/yvette-yang-fashion-font. [Date accessed: 17/04/17]
It’s nice that. (2013). Designer Yvette Yang creates a typeface using the trends to emerging from every bi-annual fashion season. [Date accessed: 17/04/17]. Available from: http://www.itsnicethat.com/articles/yvette-yang-fashion-font
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